11 Aug 3 ways a website is your best business asset
“Your website is the window of your business. Keep it fresh, keep it exciting.”- Jay Conrad Levinson
You’ve heard it many times – a website its a key part to your business, but why?
Let’s have a quick look at how your business could benefit from having a website and hopefully we can give you a slightly better understanding on the online marketing they provide.
1) A website lets people know you exist
Let’s face it, nowadays everyone relies on the internet for answers, and a website would be the first thing we search for when looking for a company’s details. In short, a website is an online site that a brand or company has in order to provide details to the public about who they are and what they offer. People rely on the internet as a source of information and if your company doesn’t have any form of online presence, your chances of loosing out on business become quite high.
2) A website is your representative who never sleeps, literally
We know that a website can be a little expensive to set up initially, but trust us, once that is done, and done properly, you are opening up your brand to online growth and, ultimately, business growth through being present.
Online presence means that your marketing never sleeps and your website is constantly available to anyone who searches for it, 24/7/365. This convenience for a consumer means there’s access to your brand no matter where in the world they are. They can learn who you are, find products they are interested in and ask questions via contact forms or your contact details. It’s a no brainer.
3) A website allows you to get to know your customers
Another key element that comes along with having a website is the ability to monitor your audience and see exactly who is responding to your brand and why. Information about your audience is a big one and Google have fantastic systems such as Google Analytics to aid this process.
This ability to track all kinds of useful information about your audience is a critical resource to your marketing strategy and making sure you know all you can about your consumers. This is how you can build trust between your brand and your consumer as you get to know them better. Consumer/brand loyalty is incredibly important in todays very competitive business industry, hence the necessity to monitor your audience and ensure you are addressing the right target market!